Welcome to SJMC - College of Journalism and Mass Communication

The Programme

This academic programme is designed to train women in terms of understanding, awareness and skills for media and communication sector through three specializations- journalism, advertising and animation. The three year programme has semester pattern and five papers per semester including internship in the last semester.

STRUCTURE OF 3 YEAR B.A. MASS MEDIA PROGRAMME

Syllabus for First Year

Semester 1

Subject Code	Subject	Credits	Internal Marks	External Marks	Total Marks
1001	Effective Communication Skills	4	25	75	100
1002	Fundamentals of Mass Communication	4	25	75	100
1003	Contemporary World History	4	25	75	100
1004	Introduction to Sociology	4	25	75	100
1005	Traditional Media	4	25	75	100

Semester 2

Subject Code	Subject	Credits	Internal Marks	External Marks	Total Marks
2001	Environment Studies	4	25	75	100
2002	Indian Political and Economic Systems	4	25	75	100
2003	Introduction to Psychology	4	25	75	100
2004	Events Management	4	100	-	100
2005	Introduction to Computers	4	25	75	100

Syllabus for Second Year

Semester 3

Subject Code	Subject	Credits	Internal Marks	External Marks	Total Marks
3001	Introduction to Print Media	4	25	75	100
3002	Basics of Advertising Relations	4	25	75	100
3003	Fundamentals of Public	4	25	75	100
3004	Visual Communication and Photography	4	100	-	100
3005	Introduction to Cinema	4	25	75	100

Semester 4

Subject Code	Subject	Credits	Internal Marks	External Marks	Total Marks
4001	Introduction to Broadcast Media	4	25	75	100
4002	Integrated Marketing Communication	4	25	75	100
4003	Introduction to New Media	4	25	75	100
4004	Women and Media	4	25	75	100
4005	Writing for Media	4	25	75	100

Syllabus for Third Year (ADVERTISING & PR)

Semester 5

Subject Code	Subject	Credits	Internal Marks	External Marks	Total Marks
5101	Introduction to Research	4	25	75	100
5102	Advertising & Marketing	4	25	75	100
5103	Branding	4	25	75	100
5104	Consumer Behaviour	4	25	75	100
5105	Media Planning & Scheduling	4	25	75	100

Semester 6

Subject Code	Subject	Credits	Internal Marks	External Marks	Total Marks
6101	Advertising and Society	4	25	75	100
6102	Advertising Agencies	4	25	75	100
6103	Customer Relationship Management	4	25	75	100
6104	Laws and Ethics in Advertising	4	25	75	100
6105	*Internship*	4	25	75	100

Syllabus for Third Year (JOURNALISM)

Semester 5

Subject Code	Subject	Credits	Internal Marks	External Marks	Total Marks
5201	Introduction to Research	4	25	75	100
5202	Political and Economic Reporting	4	25	75	100
5203	Newspaper Editing Layout & Design	4	100	-	100
5204	Journalism for Social Change	4	25	75	100
5205	Magazines and Journals	4	25	75	100

Semester 6

Subject Code	Subject	Credits	Internal Marks	External Marks	Total Marks
6201	News Media Organization & Management	4	25	75	100
6202	Web and Electronic Journalism	4	25	75	100
6203	Press Laws and Ethics	4	25	75	100
6204	Indian Regional Journalism	4	25	75	100
6205	Internship	4	25	75	100

Syllabus for Third Year (ANIMATION)

Semester 5

Subject Code	Subject	Credits	Internal Marks	External Marks	Total Marks
5301	Introduction to Research	4	25	75	100
5302	Introduction to Animation	4	25	75	100
5303	Basics of Art & Drawing	4	100	-	100
5304	2D and 3D Animation	4	25	75	100
5305	Animation Scripting	4	25	75	100

Semester 6

Subject Code	Subject	Credits	Internal Marks	External Marks	Total Marks
6301	Advanced web designing	4	25	75	100
6302	3D Animation	4	25	75	100
6303	*SFX in Animation*	4	25	75	100
6304	*Audio-Video Editing(practicals)*	4	100	-	100
6305	*Internship*	4	25	75	100

Note : Courses in bold Italics are “Electives” that student can exchange for any other course of her Choice.

Master of Arts (Mass Communication & Journalism) M.A.(MCJ)

Syllabus for First Year

Semester 1

Subject Code	Subject	Credits	Internal Marks	External Marks	Total Marks
112011	Introduction to Communication Studies	4	50	50	100
112012	Introduction to Digital Media	4	50	50	100
112013	Media and Society	4	100	-	100
112024	Writing for Media (Print) (Pr.)	2	50	-	50
112021	Visual Communication OR Production Management OR Creative Writing OR Communication Initiatives	4	50	50	100
132011	Research Methodology	4	50	50	100

Semester 2

Subject Code	Subject	Credits	Internal Marks	External Marks	Total Marks
212021	Writing for Media II (Pr.)	4	50	50	100
212012-13	Introduction to Marketing OR Client Servicing	4	50	50	100
212024	Culture and Communication (Pr.)	2	50	-	50
212015	Understanding Audiences	4	50	50	100
222021-22	Producing Audio-Visual content OR Creating Photo Essay OR Video Production OR Audio Production (Pr.)	4	50	50	100
242041	Internship (Pr.)	4	50	50	100

Syllabus for Second year

Semester 3

Subject Code	Subject	Credits	Internal Marks	External Marks	Total Marks
312311	Advertising & Public Relations	4	50	50	100
312312	Media Laws and Policies	4	50	50	100
312313	*Communication Research*	4	50	50	100
312314	*Gender and Media*	2	50	-	50
322311-14	*Introduction to AI OR Content Creation- Blog Series OR Vlog Series OR Podcast Series*	4	100	-	100
352331	*Statistical Applications in Research*	4	50	50	100

Semester 4

Subject Code	Subject	Credits	Internal Marks	External Marks	Total Marks
412311	Reputation Management and Advocacy	4	50	50	100
412312	Media Ethics	4	50	50	100
412313	Recent Trends in Mass Communication & Journalism	4	100	-	100
422311-12	Participatory Communication OR Media Industry Practices	4	50	50	100
452331-33	Dissertation OR Film Project OR Digital Media Campaign	6	100	50	150

Norms for Evaluation

Each paper is of four credits referring to 120 hours of teaching and learning in a semester.
Each paper is divided into four modules and usually each module is taught for 15 hours in a semester with 15 hours of home study by students. Weightage for each module is equal.
The overall evaluation pattern is 25:75. Process evaluation will consist of 25 marks whereas semester-end evaluation will be of 75 marks.

Salient Features

Affiliated to Government University
NAAC Accredited Institute
Only for Girls
Placement Cell
Strong Industry Network
Education Loan Facility
Internships with Renowned Media Organizations
Interaction with Highly Experienced Media Barons
Grand Media Fest and Exhibitions
Scholarships
UGC Approved Course
In-house Hostel Availability
Publication of Newspaper and Newsletter
Media Workshops & Seminars
Regular Industry Visits
Industry Projects
Sports Activities